Click image to enlarge

Trusted Unilever brand, Sunlight called on ComutaNet to launch its line extension, Sunlight Turbo, taking advantage of the company’s reach of over 20 million commuters. 50 Quantum mini buses are sporting full branding for the six month campaign period between September 2008 and February 2009.

Visible throughout the country’s major metropolitan areas in Gauteng, Durban and the Western Cape, creative supplied by Ogilvy Durban details how Sunlight Turbo removes grease up to 50 times faster than regular washing up liquids. Boasting a bright yellow background, a dishwashing sponge is shown effortlessly removing thick grease from a cooking dish, accompanied with the pay off line ‘Cuts through grease up to 50% faster’.

“Well-reputed brands like Sunlight are well-received by the commuting market, which see quality products as a way to give their families the very best they can afford,” comments Karen van Wyk ComutaNet’s General Manager: Marketing.

According to Van Wyk, Sunlight is a classic example of an FMCG product which, through the use of just one of ComutaNet’s highly visual media platforms, is able to communicate the ‘fast degreasing’ message.

ComutaNet, a wholly owned Primedia Limited subsidiary, offers South African marketers access to more than 20 million economically active adults on a daily basis. ComutaNet's eleven proven media platforms include Rank TV, Star Taxi Music, Commuter FM, Star Radio, Taxi, Bus, Train and Trailer Advertising, Commuter Outdoor platforms and Interactive Promotional Campaigns.