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Capturing the attention of the hip and trendy crowd over the festive season is never an easy task. However, indoor advertising specialists, The Letter Corporation (TLC) is up to the challenge and has partnered with long standing client Pernod Ricard to promote its award-winning Bourbon, Wild Turkey over the festive season.

TLC’s Nightlife Mirror Media network is located throughout 100 top Nightlife and restaurant venues across the country. Mirror Media consists of six A4 size panels which light up, displaying alternating advertising messages for five seconds at a time. The mirror can either replace an existing bathroom mirror or be placed prominently on wall in the washroom.

“Pernod contracted TLC’s male and female holdings in trendy, upmarket venues such as FTV’s, Sandbar and Caprice to boost sales and engage the status-conscious consumers whilst they preen and groom at the venue of purchase,” says Lee Curtis, TLC’s National Sales Manager. The Wild Turkey creative showcases a regal shot of a bottle of Wild Turkey beneath the cheeky heading “The number one Premium US Bourbon has arrived, have you?”

The advertising contract with TLC will run until June 2009 with the Pernod marketing team set to capitalise on the advertising space by strategically alternating Pernod’s brands to the most relevant venues, audiences, events and promotions.

At the 2008 International Wine and Spirit Competition Wild Turkey was awarded Gold for ‘Best in Class’ (Bourbon 12-15 YO) and won the Brown-Forman Trophy for Best Whisky Worldwide.