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Measuring an impressive 828m2, Mercedes-Benz is promoting its updated M Class vehicle, utilising large format outdoor media specialists Wideopen Platform until January 2009.

Targeting the upper LSM market in urban areas across the country, Mercedes-Benz is communicating loud and clear that it’s M Class is the vehicle of choice for 2009. “The main aim for Mercedes is impact and we believe that has been achieved in this execution,” says Wideopen Platform’s Sales Director Ryan Cohen. “The vehicle is a volume driver in the metropolitan areas and its features and capabilities require big formats to justify the brand and the new ML face lifted model.”

“In times of a tight economy we know that those in the market for a new car are going to be prudent with their money and choice of new vehicle, which is why our choice of upmarket locations was so crucial. The positions chosen together with media agency OMD ensure that the campaign is seen by the right people, on their way to and from work or meetings to reinforce the message on a daily basis for a period of three months.”

Creative agency Network BBDO is responsible for the striking creative to launch the M Class’ new attributes to motorists. In addition to Wideopen’s platforms, the campaign will be advertised through extensive magazine and online activity and other large format outdoor in KwaZulu Natal and Cape Town to illustrate the magnitude of this vehicle.

For more on Wideopen Platform visit www.wideopenplatform.com