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EnviroHanger, an innovative and highly visible media platform in the PRIMEDIA@HOME boutique, has been launched into secondary markets following its initial success.

Not only are EnviroHangers supplied directly to Levingers Dry Cleaners, probably the busiest and most advanced dry cleaner and shoe maintenance company in the country, they can now be leveraged to target any market.

"Whether your precision marketing campaign is direct-to-home, or via a third party retailer, EnviroHanger will get the message across to your high LSM, style-conscious, busy consumer in a unique and environmentally friendly manner," says Melvin Chagonda, Chief Executive Officer.

The ecofriendly clothing hanger, made of 100% recycled material, promotes positive brand association and recognition. It confirms PRIMEDIA@HOME's commitment to sustainable development, including a lowered carbon footprint.

Chagonda reiterates, "Already a proven advertising platform in the United States. PRIMEDIA@HOME is pleased to offer it to the South African market where the platform has created instant demand."

About PRIMEDIA@HOME

Founded in 1966, PRIMEDIA@HOME is the undisputed leader in the field of direct marketing and product activation promotions. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive data bases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za