The Letter Corporation (TLC) recently began a holistic washroom advertising campaign for established household brand, Dettol. Included in the 360O promotion were traditional washroom posters, branded soap dispensers, and Dettol soap samplings. In addition to the tried and trusted soap, TLC’s washroom posters also showcased Dettol’s latest range of product extensions, a men and ladies’ deodorant range.

The campaign has been executed in Planet Fitness gyms and sports club washrooms in Johannesburg, Cape Town and Durban.

Dettol used TLC media formats to remind male and female consumers embracing healthy lifestyles of its long-standing and dynamic status. Dettol’s use of branded soap dispensers all filled with the new liquid Dettol soap, allowed consumers ‘ to see, touch and feel the brand without purchase obligations.

“Washroom advertising provides precise communication platforms that target consumers according to their lifestyle. TLC accomplishes brand awareness and adds great value to stand-alone or add-on campaigns. Providing a 360° campaign solution for Dettol is an indication that washroom media is the ideal channel to deliver information to targeted audiences,” says Andrew Kramer, The Letter Corporation Managing Director.