Primedia Limited - Dealing In Securities By A Director

Primedia Limited
(Incorporated in the Republic of South Africa)
Registration number 1993/003355/06
Share code: PMA & ISIN: ZAE000035119
Share code: PMN & ISIN: ZAE000035127
("Primedia" or "the Company")

DEALING IN SECURITIES BY A DIRECTOR

In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby disclose the following transactions in securities of Primedia by directors of the Company:
NameWilliam Kirsh
Designation Chief Executive Officer
Date transaction effected30 March 2006
Number of shares154 259
Price per shareR18,40
Total valueR2 838 365
Class of sharesOrdinary
Nature of transactionPurchase
Nature of interestIndirect non-beneficial
NameWilliam Kirsh
DesignationChief Executive Officer
Date transaction effected30 March 2006
Number of shares159 500
Price per shareR17,95
Total valueR2 863 025
Class of shares"N" Ordinary
Nature of transactionSale
Nature of interestIndirect non-beneficial
NameIsaac Kirsh
DesignationDirector
Date transaction effected30 March 2006
Number of shares154 259
Price per shareR18,40
Total valueR2 838 365
Class of sharesOrdinary
Nature of transactionPurchase
Nature of interestIndirect non-beneficial
NameIsaac Kirsh
DesignationDirector
Date transaction effected30 March 2006
Number of shares159 500
Price per shareR17,95
Total valueR2 863 025
Class of shares"N" Ordinary
Nature of transactionSale
Nature of interestIndirect non-beneficial
Clearance to deal has been received from a designated director in terms of paragraph 3.66 of the JSE Listings Requirements.

Sponsor: Investec Bank Limited
Date: 31/03/2006 10:58:08 AM Supplied by www.sharenet.co.za
Produced by the JSE SENS Department



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