Primedia Limited - Dealing In Securities By A Director

Primedia Limited
(Incorporated in the Republic of South Africa)
Registration number 1993/003355/06
Share code: PMA & ISIN: ZAE000035119
Share code: PMN & ISIN: ZAE000035127
("Primedia" or "the Company")

DEALING IN SECURITIES BY A DIRECTOR

In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby disclose the following transactions in securities of Primedia by directors of the Company:
NameWilliam Kirsh
Designation Chief Executive Officer
Nature of transactionExercise and sale of share options as a result of imminent lapsing of options
Nature of interestDirect beneficial
Class of sharesOrdinary
Date transaction effected6 April 2006
Option offer date1 July 2000 and 18 September 2000
Option strike priceR4.25 and R6.13
Number of shares11 134 and 79 605
Price per shareR19.01
Total valueR1 724 948
Clearance to deal has been received from a designated director in terms of paragraph 3.66 of the JSE Listings Requirements.

Sponsor: Investec Bank Limited
Date: 07/04/2006 03:42:23 PM Supplied by www.sharenet.co.za
Produced by the JSE SENS Department



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