Notes:

1. The above dates and times are indicative only and are subject to change. Any change to any of the above dates and/or times, approved if necessary by the JSE, the SRP and/or the Court, will be advised by notification on SENS and in the press.
2. Shareholders should note that, as Primedia is trading in the Strate environment, settlement for trade takes place 5 (five) business days after such trade. Therefore, shareholders who acquire Primedia shares on the JSE less than 5 (five) business days before the record date for voting, will not be eligible to vote at the relevant scheme meeting/s (which record date is presently scheduled to be Wednesday, 1 August 2007).
3. Dematerialised scheme members (other than own name dematerialised scheme members) must provide their CSDP or broker with their instructions for attendance or voting at the scheme meetings in the manner stipulated in the custody agreement governing the relationship between such dematerialised scheme members and the relevant CSDP or broker. These instructions must be provided to the CSDP or broker by the cut-off time and date as per the provisions of the said custody agreement between the CSDP or broker for instructions of this nature.
4. No dematerialisation or re-materialisation of Primedia share certificates will take place from the last business day to trade in order to be recorded on the register on the record date for the schemes (which last business day to trade is presently scheduled to be Friday, 24 August 2007).
5. All references to times in this document relate to South African local times unless otherwise stated.

4. Hearing before the Executive Committee of the SRP and Appeal

On 2 July 2007, the Executive Committee of the SRP ruled that the proposed offers by Newco to acquire all of the ordinary shares and N ordinary shares respectively, complies with Rule 11.1 of the SRP Code in that the intended offer prices made for the ordinary shares and N ordinary shares are comparable as contemplated in Rule 11.1 of the SRP Code. Having regard for this ruling, Newco has proceeded with its offer for the ordinary shares and N ordinary shares on the basis of a differential price.

On 11 July 2007, Prudential Portfolio Managers (South Africa) (Proprietary) Limited lodged an appeal against the aforesaid ruling. Newco has waived the ordinary scheme condition contained in paragraph 9.1.15 ( that no appeal to the full panel of the SRP, is made against the ruling of the Executive Committee of the SRP) of the announcement dated 5 July 2007. The ordinary scheme conditions set out in paragraph 9.1.16 (that the full panel does not rule that Newco must pay a higher price for the N shares), 9.1.17 and 9.1.18 of the announcement, are still applicable.

Sandton
17 July 2007

Transaction arranger and debt advisor to Newco
Capitau Advisory Limited

Merchant bank to Newco and transaction sponsor
Rand Merchant Bank, a division of FirstRand Bank Limited

Legal advisor to Newco
MJ King Inc.

M & A Tax, Corporate Law and Competition advisors to Newco
KPMG Services (Proprietary) Limited

Investment bank, independent expert and sponsor to Primedia
Investec Bank Limited

Legal advisor to Primedia
Edward Nathan Sonnenbergs Inc.

Reporting accountants and auditors of Primedia
Deloitte & Touche

Date: 17/07/2007 11:43:02 Supplied by www.sharenet.co.za
Produced by the JSE SENS Department