Primedia Limited
Incorporated in the Republic of South Africa
Registration number 1993/003355/06
Share code PMA ISIN ZAE000035119
Share code PMN ISIN ZAE000035127
Share code PMAP ISIN ZAE000080529
(“Primedia” or “the company” or “the group”)

ANNOUNCEMENT IN TERMS OF RULE 7.1(A) OF THE SECURITIES REGULATION CODE AND RULES OF THE SECURITIES REGULATION PANEL

Shareholders are advised that GoldenTree Asset Management UK LLP ("GoldenTree") has (not in its individual capacity but on behalf of certain of its managed funds), pursuant to a series of trades on the Securities Exchange operated by the JSE Limited on 6 August 2007, acquired 375,400 ordinary shares in Primedia each for a purchase price of 2369,36 cents and on 7 August 2007 acquired 470,600 ordinary shares in Primedia each for a purchase price of 2389.9 cents, which shares constitute in the aggregate less than 1.4% of the total issued ordinary share capital of Primedia.

GoldenTree Asset Management UK LLP (not in its individual capacity but on behalf of certain of its managed funds) is a part funder to a consortium of investors (led by the Mineworkers Investment Company (Proprietary) Limited and key members of management) acting through Red Pen 2 General Trading (Proprietary) Limited, which has submitted to the board of directors of Primedia a firm intention to make an offer to acquire, inter alia, the entire issued ordinary share capital of Primedia for a total cash consideration of 2667 cents per Primedia ordinary share, to be effected by way of a scheme of arrangement ("the scheme") in terms of section 311 of the Companies Act 61 of 1973, as amended.

8 August 2007
Legal Advisors: Werksmans Inc.
Date: 08/08/2007 11:00:05 Supplied by www.sharenet.co.za
Produced by the JSE SENS Department