Primedia Limited
(Incorporated in the Republic of South Africa)
Registration number 1993/003355/06
Share code: PMA ISIN: ZAE000035119
Share code: PMN ISIN: ZAE000035127
Primedia Limited appoints Kaizer Motaung to the Board as a non-executive director

Primedia today announced the appointment of Mr. Kaizer Motaung to its Board. Kaizer Motaung is the Chairman and Managing Director of Kaizer Chiefs, South Africa"s leading football club with approximately 14 million supporters.

Primedia owns 40% of Kaizer Chiefs and the club is housed within the Sportdivision of Primedia Advertising.

Paul Nkuna, Chairman of Primedia said, " I am pleased to welcome Kaizer Motaung to the Primedia Board. He brings an exceptional store of business and sporting knowledge and will provide valuable input to the group. His appointmentunderlines Primedia"s commitment to empowerment and diversifying our leadership structure."

Kaizer Motaung commented on his appointment, " I am honoured by my appointment as a non-executive director to the Primedia Board. I believe this role willenable me to cement the relationship between Kaizer Chiefs, a powerful South African sporting brand and Primedia, one of the leading media companies in the country. I look forward to working closely with the group to unlock the huge potential within this partnership.

"William Kirsh, CEO of Primedia commented, "Our partnership with Kaizer Chiefs has evolved very positively over the last five years. Through our investment in Kaizer Chiefs, we have the unique position in not only been able to benefit from the anticipated increased commercialisation of soccer in the run up to SoccerWorld Cup 2010 but importantly from the many opportunities that we foresee in exploiting this most revered sports and lifestyle brand, and this move is very timely."

25 February 2005
Sponsor:
Brunswick
Date: 25/02/2005 09:48:32 AM Produced by the JSE SENS Department