Primedia Limited
(Incorporated in the Republic of South Africa)
(Registration number 1993/003355/06)
Share code: PMA & ISIN: ZAE000035119
Share code: PMN & ISIN: ZAE000035127
("Primedia" or "the Company")
Press Release
Friday 4th November
Ster-Kinekor Reaches Agreement with Film Distributor

Ster-Kinekor today announced that it had reached agreement with Nu-Metro Film Distribution over the group"s new affordable pricing strategy. Under the terms of the agreement, Ster-Kinekor Theatres will keep over half of its cinemas as Ster-Kinekor Junction sites selling tickets from R14.00. It will convert 6 existing Ster-Kinekor Junction cinemas to Classic cinemas, making 13 Ster-Kinekor Classic cinemas in total. The agreement means that Ster-Kinekor will now show all movies at all its cinemas as originally intended when the new cinema pricing was launched 7 months ago.

The following 6 cinemas will be upgraded to Classic status on Friday 4 November: The Zone Rosebank, Fourways Mall, East Rand Mall, Kolonnade, Somerset and Longbeach. The Fourways complex is also undergoing a dramatic facelift and is now open for business as a Classic cinema.

"I"d like to thank our customers for the support and understanding they have shown over the last 7 months, as we fought to provide cinema-goers with the best possible deal." said Primedia Content Division CEO, Ferdi Gazendam. The agreement is good news for the more than 1 million Ster-Kinekor Movie Club members who will still receive full club benefits. Half-price Tuesdays for Movie Club members remains in place at Ster-Kinekor Junction and Classic cinemas. Members will continue to earn moviemoola - a 10% credit on all movies, which can be then converted into free tickets at any of the cinemas. Discovery Vitality members will continue to receive their full membership benefits. When the new agreement takes effect in November, Ster-Kinekor will also have completed its roll out of the new self-service terminals in all its cinemas countrywide. The new terminals allow customers to make their own reservations in cinema paying with either their ATM debit cards or credit cards.

"At those sites that currently have the self service terminals, almost 20% of our customers are using them to buy tickets. We expect that figure to rise to 50% in the medium term," says Fiaz Mohamed CEO Ster-Kinekor Theatres. "The terminals allow customers complete control over their movie booking experience. Our customers can now use their ATM cards for payment at these terminals, ensuring that all age groups, including the teenagers, can benefit from this new innovation.

Issued by Total Exposure - Johannesburg
Helga Klizanie
Refilwe Madihlaba
011 788 8725
helga@total-exposure.co.za

About Ster-Kinekor Junction
Ster-Kinekor Junction cinemas will offer all movies from R14.00 with six shows daily; with unreserved seating and customers able to pre-book tickets through TicketLine (082 16789), www.sterkinekor.com in-cinema at the box office, or with debit or credit cards at the self service terminals in cinema. Ster-Kinekor Junction cinemas are at the following sites: Arcadia Sterland, Bayside, Carlton, Carnival City, Centurion, Chatsworth Sanlam, Eikestad, George, Greenacres Bridge, Kenilworth, Key West, Musgrave, Northgate, Pietersburg, Potchefstroom, Riversquare, Rustenburg, Scottsville, Shelley Beach, Southgate, The Wheel, Tokai Blue Route, Vincent Park and Westgate.

About Ster-Kinekor Classic
At Ster-Kinekor Classic cinemas, customers can reserve seating through the current booking options - TicketLine 082 16789, at www.sterkinekor.com , in- cinema self-service terminals and at cinema box offices. Couches will be placed in cinema foyers along with plasma screens previewing the latest movie and entertainment news, new catering lines will be introduced and flowers and hand creams will be placed in all the bathrooms. The following cinemas are Ster-Kinekor Classic Brooklyn, Cavendish, Cresta, Eastgate, East Rand Mall, Fourways Mall, Gateway, Kolonnade, Longbeach, Sandton City, Somerset, Tygervalley and The Zone Rosebank

Date: 04/11/2005 10:25:28 AM
Supplied by www.sharenet.co.za
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