Primedia Limited
(Incorporated in the Republic of South Africa)
(Registration number 1993/003355/06)
Share code: PMA ISIN: ZAE000035119
Share code: PMN ISIN: ZAE000035127
("Primedia" or "the Company")

DEALING IN SECURITIES BY A DIRECTOR

In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby disclose the following transaction in securities of Primedia by a director of the Company:

Name	Olufunke Ighodaro
Designation	Chief Financial Officer
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	22 November 2005
Option offer date	30 August 2001
Option strike price	R4.11
Number of shares	83 334
Price per share	R13,70
Total value	R1 141 676

Clearance to deal has been received from a designated director in terms of paragraph 3.66 of the JSE Listings Requirements.

23 November 2005
Sandton
Sponsor: Investec Bank Limited
Date: 23/11/2005 10:10:08 AM
Produced by the JSE SENS Department