Primedia Limited
(Incorporated in the Republic of South Africa)
(Registration number 1993/003355/06)
Share code: PMA ISIN: ZAE000035119
Share code: PMN ISIN: ZAE000035127
("Primedia" or "the Company")

DEALING IN SECURITIES BY A DIRECTOR

In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby disclose the following transaction in securities of Primedia by a director of the Company:

Director	Kuben Pillay
Designation	Chief Executive Officer- Advertising
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	7 December 2005
Option offer date	1 December 2003
Option strike price	R6.04
Number of shares	57 947
Price per share	R13,60
Total value	R788 079
Director of major subsidiary	Dan Moyane
Designation	Executive Chairman
Name of Company	Primedia Broadcasting (Proprietary) Limited
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	7 December 2005
Option offer date	1 December 2003
Option strike price	R6.04
Number of shares	35 761
Price per share	R13,60
Total value	R486 350

Clearance to deal has been received from a designated director in terms of paragraph 3.66 of the JSE Listings Requirements.

08 December 2005
Sandton
Sponsor: Investec Bank Limited
Date: 08/12/2005 10:24:39 AM Supplied by www.sharenet.co.za