Primedia Limited
(Incorporated in the Republic of South Africa)
(Registration number 1993/003355/06)
Share code: PMA ISIN: ZAE000035119
Share code: PMN ISIN: ZAE000035127
("Primedia" or "the Company")

DEALING IN SECURITIES BY A DIRECTOR

In compliance with rules 3.63 - 3.74 of the JSE Listings Requirements, we hereby disclose the following transaction in securities of Primedia by a director of the Company:

Name	Kuben Pillay
Designation	Chief Executive Officer- Advertising
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	8 December 2005
Option offer date	2 December 2002
Option strike price	R3.61
Number of shares	110 803
Price per share	R13,60
Total value	1 506 921

Name	Olufunke Ighodaro
Designation	Chief Financial Officer
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	8 December 2005
Option offer date	1 December 2003 and 2 December 2002
Option strike price	R6.04 and R3.61
Number of shares	154 756
Price per share	R13,75
Total value	R2 127 895

Name	Ferdi Gazendam
Designation	Chief Executive Officer- Content
Nature of transaction	Exercise and sale of share options
Nature of interest	Direct beneficial
Class of shares	"N" Ordinary
Date transaction effected	8 December 2005
Option offer date	1 December 2003 and 2 December 2002
Option strike price	R6.04 and R3.61
Number of shares	187 216
Price per share	R13,80
Total value	R2 583 581

Clearance to deal has been received from a designated director in terms of paragraph 3.66 of the JSE Listings Requirements.

9 December 2005
Sandton
Sponsor: Investec Bank Limited
Date: 09/12/2005 04:19:53 PM
Produced by the JSE SENS Department