Brandyourcar.com is a new and creative initiative from Primedia, a leading media group in South Africa. We here at Brandyourcar.com realise that your car is an extension of yourself and as a result we connect your lifestyle with leading brands and advertisers by matching your profile to their advertising objectives. We then proceed by covering your car or portion thereof with an advert, displayed while you drive around as usual. There is a commercial benefit for you, as advertisers will pay you for the exposure that you clock up for their brand while you drive your regular routes. On the other hand the advertiser enjoys the benefit of infiltrating your lifestyle and driving patterns with their message.